Walmart Expands Tech Offering with GenAI Shopping Assistant
Retail giant Walmart has unveiled Sparky, a GenAI-powered shopping assistant designed to enhance customer experience. The tool, accessible via the Walmart app, answers product queries, compares options, and offers tailored recommendations—from event-specific outfits to weather-appropriate attire.
Sparky aims to eliminate shopping guesswork by synthesizing reviews and providing instant, data-driven suggestions. Walmart emphasizes its value-retailer ethos, ensuring recommendations align with budget-conscious consumers.